We help London businesses increase profits while staying fully compliant with statutory accounts, VAT returns, and professional bookkeeping services. Our experienced London accountants support hundreds of clients with reliable financial management, tax efficiency, and ongoing business guidance.
At Direct Assist Accountants, we provide expert and affordable freelancer accounting services for self-employed professionals across London and the UK. Whether you’re a contractor, consultant, creative, or gig-economy worker, we’re here to make managing your finances simple.
We understand the challenges of being self-employed — irregular income, tax planning, expenses, and HMRC deadlines — so our London freelancer accountants offer tailored support to keep you compliant and maximize your take-home pay.
As certified partners of leading cloud accounting software including Xero, QuickBooks, and Sage, we ensure your bookkeeping, VAT, and tax returns are always accurate and up to date. With fixed monthly pricing, no hidden fees, and a dedicated accountant in London, you get more time to focus on your clients — while we handle the numbers.
Statutory accounts
Management accounts
Bookkeeping
Business plan
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Tax investigation service
Capital Gains Tax
VAT
Tax advisory
Registered office address
Self Assessment
Payroll Services
Corporation Tax
We partner with leading cloud accounting platforms —
Xero , FreeAgent and QuickBooks to give freelancers and self-employed professionals in London complete control over their finances.
Our online accounting solutions are designed to simplify your admin workload, reduce stress, and help you stay fully compliant with HMRC , so you can focus more on clients and less on paperwork.
All premium software is included in our fixed-fee packages at no extra cost. You’ll also receive free 1-to-1 training from your dedicated accountant to ensure you get the most from your tools — from invoicing and expenses to real-time bookkeeping and tax planning.
Efficient tax strategies designed to minimize liabilities and maximize your business savings.
Work with dedicated accountants who provide clear, proactive financial guidance.
Fixed-fee packages with no hidden costs, ensuring full clarity and confidence.
Access accurate financial data anytime for smarter and faster business decisions.
Strategic advice and planning to help your business expand and thrive sustainably.
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Biggest frauds on the face of this earth, Charged me fee and never submitted my tax returns. I ended up getting a penalty from HMRC. Won't recommend to anyone
Best accountants for security related services. They have kept every tax optimal and their holding and investment structure has just help me achieve my goals
Best accounts for construction company. Really delighted with their help and skilled worker visas Never missed calls Best thing is they do take appointments on weekends as well.
Best accountants in town, managed by vat and corporation tax investigation like a breeze, they have exceeded all expectations that I have had with them, bro, keep it up.
I have had a disappointing experience with this company. The management is often not based in the UK, and the individuals responsible for collecting information lack the necessary knowledge and details. Their responsiveness is poor, and the service provided has been subpar. Additionally, I faced concerns regarding the sharing of personal information. After raising a complaint, I unfortunately received insulting and unprofessional responses from the management, which only further worsened the situation. You can see the unanswered emails and complaints in the images I upload for this company
Highly recommended this accountancy firm. Addy and Sohail who I have had contact with have been extremely professional, knowledgeable and responsive. Very pleased to have them as my accountancy firm.
Best place for accountancy and mortgage. Mr Sohail is very helpful in every possible way.
I’ve been a client of Direct Assist Accountants since 2015 and would describe this company as responsive, knowledgeable and professional … with a real personal and friendly feel. Sohail and his team have looked after our ,with both business and personal tax matters so well, always there to give advice when needed. Their use of the latest accountancy technology makes life simpler for all. I would recommend their services without hesitation!
I have been using Direct Assist Accountants for a very long time. I am very happy with thier services. Direct Assist Accountants is a specialist small business accountants and I have no doubt about this. They have good reputation for providing first class services. I am happy with them. I would highly recommend Direct Assist Accountants to everyone. Many congratulations for achieving big targets. Good luck team Direct Assist Accountants!
Brilliant firm. They have been doing my accounts for over 10 years with extraordinary professional skills. Have been recommended them to a few of my associates & they sing their praises of them. We highly recommend direct assist accountants
It's been 4 years, I am using their service and they are The best. I have never had to worry about any accounting related issues. They look after everything. Quick response, great advice, great service, overall five stars. 100% recommend to all my friends and family.
Direct Assist Accountants are highly professional and result oriented Accountants based in the UK. They help the client in any matter related to Self Assessment Tax returns, VAT, Corporation Tax Returns and Business planning. I referred them to my uncle who was based in UK for a Tax Matter. He is satisfied by the Service provided by the Direct Assist. I would highly recommend them for any of the Accounts and Tax related work in UK.
Whenever we need assistance Direct Assist Accountant has been very quick and responsive in the past 3 years we have know him. He takes his responsibilities very seriously and helps immediately when we require it. We have never had any problems with him.
Great accountancy at a reasonable price. Not really had any issues so far and does everything needed for the low price. Not just bare bones, we have been able to get in touch with our accountant via email or phone whenever needed and received a range of financial advice.
Direct Assist Accountants provides reliable and expert support for small businesses, freelancers, and self-employed professionals across London.
From your first enquiry through to final delivery — all your accounting and tax services are handled under one roof. We keep everything simple, affordable, and fully transparent, so you can stay focused on growing your business, while we ensure full compliance with HMRC and Companies House.
✅ London-based tax and accounting support
✅ Fixed monthly fees — no hidden costs
✅ Dedicated accountant for ongoing guidance
(0203) 633 2018
info@directassistaccountants.co.uk
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