About Direct Assist Accountants

Trusted Accountants in London – Focused on Your Success

At Direct Assist Accountants, we are more than just accountants — we’re your long-term partners in business growth. Based in London, we provide affordable, reliable, and transparent accounting services for individuals, startups, and small-to-medium enterprises across the UK.

Who We Are

We’re a team of qualified and experienced accountants dedicated to making accounting simple and stress-free. Whether you’re a freelancer, landlord, e-commerce seller, or limited company, our tailored services ensure your finances stay compliant and efficient all year round.

Regulated and qualified by leading UK accounting bodies such as the ICAEW (Institute of Chartered Accountants in England and Wales) and compliant with HMRC’s accounting standards
Specialists in tax, bookkeeping, VAT, payroll, and company accounts
Certified partners with Xero, QuickBooks, and Sage
Experts in digital accounting and Making Tax Digital (MTD) compliance
Friendly, multilingual team speaking English, Urdu, Punjabi, and Arabic

At Direct Assist Accountants, we combine the professionalism of a large firm with the personal attention of a small business — giving you the best of both worlds.

Why Choose us

Fixed Rate

At Direct Assist Accountants, we believe in complete transparency. That’s why all our accounting and tax services are offered at clear, fixed prices — no hidden fees, no unexpected charges.

Personal Client Managers

We value personal relationships and consistent support. Every client is assigned a dedicated personal accountant who understands your business goals, industry, and unique challenges. Your client manager provides proactive advice throughout the year — not just at tax time.

Modern, Cloud-Based Accounting

Stay in control of your finances anytime, anywhere. As modern accountants in London, we use leading cloud accounting platforms such as Xero, QuickBooks, and Sage to streamline your financial processes. You’ll get real-time access to your data, reports, and insights — allowing faster decisions and smarter financial management

Easy Switch-Over

Switching accountants doesn’t have to be stressful. Our team at Direct Assist Accountants makes the process seamless and hassle-free. We’ll manage all the communication and data transfer from your previous accountant, ensuring a smooth transition without disrupting your business. From your first consultation to full onboarding, we handle everything securely — so you can enjoy professional accounting support without the headaches.

Our Approach

Clarity

We explain everything in simple terms

Efficiency

We handle your accounts quickly and accurately

Growth

We go beyond compliance to help your business thrive.

Supporting Every Type of Business

From startups taking their first steps to established companies ready to expand, we help businesses of all sizes with

We work across diverse industries, including retail, construction, e-commerce, healthcare, consulting, and property management.

We stay fully aligned with HMRC’s Making Tax Digital (MTD) initiative to ensure your business meets all digital tax submission requirements.

Frequently Asked Questions

Are you a certified and regulated accounting firm in the UK?

Yes, Direct Assist Accountants is a fully qualified and regulated firm of accountants in London. We are fully regulated by the ICAEW and compliant with HMRC tax standards. Our team is accredited by leading UK accounting bodies and follows strict professional standards. Whether you’re a limited company, freelancer, or small business, you can trust us to provide accurate, compliant, and reliable accounting and tax services across the UK.

How much does an accountant cost in London?

Our pricing is completely transparent. We offer fixed-fee accounting packages starting from affordable monthly rates, no hidden charges or surprise costs. Prices depend on your business type and needs, such as bookkeeping, payroll, VAT returns, or company accounts. Contact us today for a free, no-obligation quote tailored to your situation.

Can I work with you if I’m not based in London?

Absolutely! While we are London-based accountants, we support clients across the UK through cloud-based accounting software like Xero, QuickBooks, and Sage. Our digital systems allow you to share data, review reports, and communicate with your dedicated accountant online — quickly and securely, wherever you are.

How easy is it to switch from my current accountant?

It’s quick and hassle-free. Our team handles the entire accountant switch-over process from contacting your previous accountant to safely transferring all financial records. We make sure your accounts stay compliant and nothing is missed, so you can focus on running your business while we take care of the details.

What accounting software do you support?

We’re certified partners with Xero, QuickBooks, and Sage, offering full setup, integration, and training. Our cloud-based accounting services give you real-time access to your financial data and ensure compliance with HMRC’s Making Tax Digital (MTD) regulations.

Do you help with self-assessment and small business taxes?

Yes. We specialise in self-assessment tax returns for individuals, contractors, and sole traders, as well as corporation tax for limited companies. Our accountants ensure all filings are accurate, submitted on time, and fully optimised to reduce your tax liability

Can you help my business grow?

Of course. Beyond compliance, we provide financial planning and business growth advice. Our team helps you analyse cash flow, improve profitability, and create strategies that support sustainable expansion for your business.

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